INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES

International Journal of Marketing and Communication Studies (IJMCS) is an open-access, international, peer-reviewed journal published monthly by the International Institute of Academic Research and Development (IIARD). It provides a platform for researchers, academicians, professionals, practitioners and students from around the world to share their knowledge and expertise in the fields of Marketing and Communication Studies. IJMCS publishes high-quality theoretical and empirical research papers, case studies, review papers, literature reviews, book reviews, conceptual frameworks, analytical and simulation models, and technical notes. All submissions are subject to a thorough peer review process to ensure the quality and accuracy of the content. IJMCS is available both online and in print, making it accessible to a wide range of readers. It is committed to providing valuable insight and perspectives into the latest developments and trends in Marketing and Communication Studies, and to help shape the future of the field. Authors are encouraged to submit manuscripts in areas of Marketing and Communication Studies and other related areas that are not limited to: