A Strategic Leadership Model for Data-Driven Decision-Making, Business Analytics, and Marketing Strategy Development
Stephen Ehilenomen Aifuwa, Ayodele Sunday Babalola, Micheal Ayorinde Adenuga, Adaobi Beverly Akonobi, Chigozie Emmanuel Benson, Sadick Essandoh, Ejielo, Ogbuefi
Abstract
This paper explores the vital role of strategic leadership in integrating data-driven decision- making, business analytics, and marketing strategy development. As organizations increasingly rely on data to drive competitive advantage, the ability of leaders to leverage analytics becomes essential in shaping business outcomes. The study presents a comprehensive framework for strategic leadership, highlighting the core components necessary for effective decision-making in a data-centric environment. It also examines the skills and capabilities required by leaders to navigate the complexities of data-driven organizations and integrate analytics into business strategies. By reviewing case studies from various industries, the paper underscores the practical applications of data-driven leadership in enhancing marketing strategies and improving operational efficiency. The findings suggest that a data-driven leadership model, supported by cross-functional collaboration and a strong organizational culture, is crucial for sustained business growth. Finally, the paper outlines future research directions, focusing on the role of emerging technologies like artificial intelligence and machine learning in shaping the future of leadership in data-driven environments.
Keywords
Strategic Leadership
Data-Driven Decision-Making
Business Analytics
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