IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES (IJMCS )

E-ISSN 2545-5273
P-ISSN 2695-2173
VOL. 8 NO. 4 2024
DOI: 10.56201/ijmcs.v8.no4.2024.pg9.17

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Effect of Physical Distribution on Marketing of Agricultural Products in Nigeria

Abereola, Samuel Niyi and Ogundele Taiwo

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Abstract

This examines the effect of physical distribution in marketing of agricultural products with reference Ekiti State farmer, Ado-Ekiti. The specific objectives are: to determine the problems that affects the selection of channels of distribution for agricultural products, identify the basic components of physical distribution of agricultural marketing used in the area and identify physical distribution strategies necessary or applicable for perishable agricultural products. The study utilized survey research while the population of interest is limited to the customers of Ekiti State farmer, Ado-Ekiti. The sample size of 300 was randomly selected from the population. Findings shows that lack of basic infrastructure like access roads has significant effect on agricultural products in is accepted and the null hypothesis is therefore rejected. The study concludes that physical distribution as one of the major components of the marketing mix has a vital role to play in the marketing of agricultural products in the area. Recommendation shows that Provision of adequate facilities both by organized private sector, individuals and government to assist in the agricultural products all year round.

keywords:

Physical Distribution, Distribution Channels, Marketing, Agricultural

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