IIARD International Institute of Academic Research and Development

INTERNATIONAL JOURNAL OF ENGLISH LANGUAGE AND COMMUNICATION STUDIES (IJELCS )

E-ISSN 2545-5702
P-ISSN 2695-2157
VOL. 9 NO. 1 2024
DOI: https://doi.org/10.56201/ijelcs.v9.no1.2024.pg1.12

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Broadcast Media Hepatitis B and HIV/AIDS Campaigns on Health Consciousness of Bonny Residents in Rivers State

EKE, Chigozi, MBAZIE, Sunny Chiawolamoke Jeremiah (Ph.D), GEORGE, Nneoma Nora

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Abstract

This study ascertained the broadcast media Hepatitis B and HIV/AIDS campaign on health consciousness of Bonny residents in Rivers State. The objectives of the study were among others to the level of exposure of Bonny residents to broadcast media campaigns on Hepatitis B and HIV/AIDs. Agenda setting and perception theories underpinned the study. The study employed descriptive survey design and the population of the study is 302,000. The sample size for the study was 383 using Meyer’s sample table. The multi-stage sampling techniques was used and questionnaire was the instrument for data collection. The data for this study were analysed using simple percentages and were arranged in frequency tables. Findings revealed that the Bonny residents were occasionally exposed to broadcast media campaigns on Hepatitis B and HIV/AIDs. Apart from the broadcast media campaign, they got information on Hepatitis B and HIV/AIDs through billboard, magazine and newspaper. The result revealed that they fully understood the broadcast media campaigns on Hepatitis B and HIV/AIDs. The study concluded that it is quite obvious the broadcast media campaigns played a significant role in making people of Bonny conscious of their health. The study recommended that broadcast stations should through their day to day reportage focus surveillance on the many ills in the society so as to use them as themes for messages.

keywords:

Broadcast media, Hepatitis B, HIV/AIDS, campaigns, health consciousness

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References:

Anaeto, S., Onabanjo, O. & Osifeso, J. (2011). Models and Theories of Communication.
African Renaissance Books.

Babalola, M. (1986). Family planning media services. Century Publishers.

Barth, R. E., Huijgen, Q., Taljaard, J., & Hoepelman, A. I. (2010). Hepatitis B/C and HIV in
sub-Saharan Africa: An association between highly prevalent infectious diseases. A
systematic review and meta-analysis. International Journal of Infectious Diseases,
14(12), 1024 - 1031.

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