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Impact of Solid Waste Recycling Awareness Campaigns on Consumer Purchase Behaviour Among Students of Federal Polytechnic, Ilaro, Ogun State in Southwest Nigeria

Isa Abdulfatau PhD, Tpl Ojo Kayode Ayobami PhD

Abstract

Across the developing world, the rising tide of municipal waste presents a formidable challenge to academic institutions striving for environmental stability. At Federal Polytechnic, Ilaro, the dense concentration of students necessitates an urgent transition toward sustainable procurement and behavioural responsibility. This research investigates the extent to which strategic awareness initiatives translate into tangible shifts in green consumerism within the polytechnic community. Specifically, the study evaluates the effect of awareness campaigns on product preference while determining the relationship between recycling knowledge and consistent sustainable decisions. To provide a robust psychological foundation, the investigation is anchored on the Theory of Planned Behaviour. Methodologically, the study focused on a diverse student population using a descriptive survey research design to gather quantifiable data on attitudes and habits. From a population of 21,540, a sample of 393 was selected through stratified random sampling and analyzed using Pearson Product Moment Correlation. The results demonstrated that high mean scores above 3.5 indicate strong exposure and favourable perceptions of campaign messages across the campus. Furthermore, a strong correlation of 0.724 revealed that increased awareness significantly enhances the preference for eco-friendly goods. The study concludes that awareness campaigns and recycling knowledge are the primary determinants of environmentally responsible choices among undergraduates. Consequently, the findings affirm that targeted communication and educational interventions play complementary roles in fostering long-term behavioural change. It is recommended that institutional management should intensify digital awareness strategies while integrating environmental education into extracurricular activities to strengthen behavioural consistency.

Keywords

Awareness CampaignsConsumer BehaviourPolytechnic StudentsRecycling KnowledgeSustainable Procurement

References

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