INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES
ISSN: E-ISSN 2545-5273
P-ISSN 2695-2173
INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES
The International Journal of Marketing and Communication Studies (IJMCS) is an open-access scholarly journal published monthly by the International Institute of Academic Research and Development (IIARD). The journal provides a platform for the dissemination and exchange of research, knowledge and ideas in marketing, communication studies and related fields. IJMCS welcomes contributions from researchers, academics, professionals, practitioners and students from around the world. The journal publishes a broad range of scholarly contributions, including original research articles, theoretical and empirical studies, case studies, review papers, literature reviews, conceptual papers, analytical and simulation models, technical notes and other relevant scholarly works. The journal is available in online and print formats and encourages research addressing contemporary issues, emerging trends and developments in marketing and communication. Interdisciplinary research and studies offering theoretical, practical or applied insights are also welcomed. IJMCS provides a platform for researchers and practitioners to share findings, explore developments in the field and contribute to ongoing academic and professional discussions in marketing and communication studies. Authors are encouraged to submit manuscripts addressing contemporary issues in marketing, communication and related fields, including but not limited to:
Scope & Coverage
- Advertising
- Branding
- Consumer Behaviour
- Digital Marketing
- Market Research
- Marketing Strategy
- Public Relations
- Social Media Marketing
- Marketing Analytics
- Media Planning
- Copywriting
- Data-Driven Marketing
- Content Marketing
- Direct Marketing
- Event Marketing
- Media Relations
- Mobile Marketing
- Promotional Marketing
- Search Engine Optimization (SEO)
- Visual Communication
- Crisis Communication
- Influencer Marketing
- International Marketing
- Marketing Automation
- Product Management
- Publicity
- Relationship Marketing
- Social Media Management
- Sponsorship
- Word-of-Mouth Marketing
- Creative Strategy
- Data Analysis
- Experiential Marketing
- Integrated Marketing Communications
- Marketing Communications Planning
- Organizational Communication
- Promotional Campaigns
- Psychology of Marketing
- Research Methods
- Storytelling
- Strategic Planning
- Value Creation
- Audience Insights
- Business Writing
- Copy Editing
- Creative Direction
- Data Visualization
- Financial Analysis
- Graphic Design
- Market Segmentation
- Organizational Development
- Packaging Design
- Point-of-Purchase Design
- Product Development
- Retail Design
- Social Media Analytics
- User Experience Design
- Viral Marketing
- Web Design
- Brand Management
- Business Communications
- Campaign Management
- Content Curation
- Data Mining
- Digital Storytelling
- Global Marketing
- Lead Generation
- Marketing Channel Management
- Marketing Law
- Sustainable Marketing
- Technology Marketing
- User Interface Design
- Video Production
- Web Analytics