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The Effect of SWOT Analysis on Organizational Effectiveness in Nigeria: A Study of Nigeria Agip Oil Company (NAOC) in Rivers State

Akujuru, Chukwunonye Abovu, Ph.D, Napoleon Akpe

Abstract

This study examined the effect of SWOT analysis on organizational effectiveness in Nigeria: A study of Nigeria Agip Oil Company in Rivers State. The study was anchored on Resource- Based View Theory. Survey research design was adopted in this study. The population of this study consisted of 350 staff of Nigeria Agip Oil Company in Rivers State while the sample size consisted of 187 staff of Nigeria Agip Oil Company in Rivers State. Primary data were used in the study and these data were sourced through structured questionnaire. The technique of data analysis adopted include frequencies, simple percentages and weighted mean. The study found identifying internal strengths and weaknesses through SWOT analysis has significant effect on organizational performance and effectiveness of Nigeria Agip Oil Company in Rivers State. Based on the findings, the study concluded that SWOT analysis plays a vital and significant role in improving organizational effectiveness of Nigeria Agip Oil Company in Rivers State. It was recommended among others that Nigeria Agip Oil Company in Rivers State should institutionalize the practice of conducting periodic SWOT analyses. Incorporating SWOT analysis into their strategic planning processes will help them to continuously assess their internal strengths and weaknesses while identifying external opportunities and threats.

Keywords

SWOT AnalysisOrganizational EffectivenessStrengthWeaknessesOpportunitiesThreats

References

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