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Examining the Relationship Between Business Intelligence Capabilities, Data-Driven Strategic Planning and Decision-Making Quality

Obara, Chizi Ernuchi, PhD. and Omunakwe Priscilla Obunwo PhD.

Abstract

This study revisits the relationship between business intelligence (BI) capabilities, data-driven strategic planning and decision-making quality in organizations operating in Rivers State, Nigeria. Three core BI capability dimensions were examined: data integration, analytics capability, and reporting tools. The study adopted a descriptive survey research design and collected primary data from 326 managers and administrative decision-makers selected from a population of 548 respondents in manufacturing, financial services, healthcare, and educational institutions across Rivers State. Using a structured questionnaire with a Cronbach Alpha reliability coefficient of 0.86, data were analyzed with descriptive statistics and Pearson Product Moment Correlation Coefficient. The findings revealed that data integration, analytics capability, and reporting tools each significantly and positively relate to strategic planning quality and decision-making quality. Organizational factors, specifically data governance and managerial competence were also found to significantly moderate the BI-decision-making relationship. The study concluded that BI capabilities constitute a strategic organizational resource that directly enhances the quality, timeliness, and comprehensiveness of strategic decisions, and recommends sustained investment in BI infrastructure, governance, and managerial capacity within Nigerian organizations.

Keywords

Business IntelligenceData IntegrationAnalytics CapabilityReporting ToolsStrategic PlanningDecision-Making QualityData Governance

References

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