References
Abera, T. (2024). The Effect Of Business Process Management On Organizational Performance: The Case Of Awash Bank Head Office, Addis Ababa, Ethiopia (Doctoral dissertation, Ambo University). Alake, O. R., Adegbuyi, O., Babajide, A. A., Salau, O. P., Onayemi, O. O., Joel, O. O., & Adesanya, O. D. (2024). Business model innovation and SMEs’ resilience: technological roadmap in Nigeria. Business: Theory and Practice, 25(2), 614-624. Amadi, L. (2025). Business model innovation and marketing performance of food and beverage SMEs in rivers state. BW Academic Journal, 2, 43-59. Amadi, L., & Herber, C. N. O. (2025). Process Innovation and Business Success of Manufacturing Firms in Rivers State. BW Academic Journal, 2, 158-170. Chiekezie, O. M., Nwankwo, C. D., & Elomba, C. S. (2023). Business process re-engineering and economic sustainability of Brewing firms in South-East Nigeria. International Journal of Business and Management Research, 3(2). Dibie, I., & Nworie, G. O. (2025). Disruptive technological innovation and profit growth of Small Scale Enterprises in Ebonyi State. Journal of Global Accounting, 11(1), 115- 139. Ekeh, L. O. (2023). The Effect of Process Innovation on Growth of Medium Enterprises in North Central Nigeria. In AccexGate Journal of International Conference Series (Vol. 1, No. 3, pp. 77-110). Enyinna, U. K., Francis, A. U., & Ndubueze, I. (2023). Achieving business process reengineering through organizational performance in Nigerian banks, Imo state, Nigeria. Journal of Management Information and Decision Sciences, 26, 1-14. García-Avilés, J. A. (2020). Diffusion of innovation. The international Encyclopedia of media psychology, 1(8), 1-8. George-Ufot, D. & Halkias, D. (2021). Challenges of Women Micro-Entrepreneurs in the Niger Delta Region of Nigeria for Business Survival: A Narrative Inquiry. ISM Journal of International Business, 4(1). Gumel, B. I. (2017). Critical challenges facing small business enterprises in Nigeria: A literature review. International Journal of Scientific & Engineering Research, 8(8), 796-808. Iherobiem, A. C., & Sanusi, A. O. (2023). Process Innovation as a Strategic Tool in Enhancing the Performance of Organizations: A Study of Manufacturing Firms in Nigeria. EMAJ: Emerging Markets Journal, 13(1). Ikwuo, A. K., Nworie, G. O., & Moedu, V. O. (2024). Implementation of AI-driven automation: A game-changer in accounting research. International Journal of Financial, Accounting, and Management, 6(3), 385-398. https://doi.org/10.35912/ijfam.v6i3.2522 Miller, R. L. (2015). Rogers' innovation diffusion theory (1962, 1995). In Information seeking behavior and technology adoption: Theories and trends (pp. 261-274). IGI Global Scientific Publishing. Nneji, O. V. (2023). Business process reengineering and organizational performance of commercial banks in Rivers State. BW Academic Journal, 14-14. Nworie, G. O., Odah, U., & Nworie, F. N. (2024). Managing the challenges of digitisation and a contemporary business issue at Coca-Cola. International Journal of Academic Accounting, Finance & Management Research (IJAAFMR), 8(11), 129-133. Nworie, G. O., Onochie, C. C., & Nwakoby, N. P. (2025). Strengthening firm sustenance through entrepreneurial innovation: Evidence from the Nigerian industrial goods sector. Annals of Management and Organization Research , 6(4), 405-418. P-ISSN 2695-186X Olawore, O. P., Oyelade, K. A., Tairu, O. A., Oduwole, W. K., & Awofala, H. T. (2024). Entrepreneurial Innovation and Market Share of Small and Medium Enterprises in Lagos State, Nigeria. International Research Journal of Economics and Management Studies IRJEMS, 3(10). Omagu, I. E., Asikhia, O. U., Akinlabi, H. B., & Makinde, G. O. (2021). Effect of bank innovation capability dimensions on market share of small and medium scale enterprises in Nigeria. World Journal of Innovative Research , 10(4), 150-155. Oyelade, K. A., Akpa, V. O., Olawore, O. P., Adesanya, A. S., & James, M. T. (2022). Transactional leadership style and market share of selected SMEs in Lagos State, Nigeria. Journal of Human Resource & Leadership, 6(2), 57-71. Rahman, Z. (2016). The difficulties faced by micro and small enterprises in the formal market access: The case in small and micro enterprises in the cities of Makassar and Kabupaten Gowa south Sulawesi. Journal of Humanity, 4(1), 92-103. Rogers, E. M., Singhal, A., & Quinlan, M. M. (2014). Diffusion of innovations. In An integrated approach to communication theory and research (pp. 432-448). Routledge. Shirokova, G., Bystrov, A., Vlasova, V., & Morris, M. H. (2025). Business model innovation and SME performance and performance variability: The role of CEO persistence. Journal of Small Business Management, 63(5), 2386-2421. Tian, X., Wang, Y., & Kohar, U. H. (2024). Capital structure, business model innovation, and firm performance: Evidence from Chinese listed corporate based on system GMM model. Plos one, 19(6), e0306054.