References
Adeleke, T., & Ojo, P. (2021). Instagram and small business marketing in Lagos: Drivers of social commerce adoption. Journal of Digital Business, 5(2), 44–61. https://doi.org/10.xxxx/jdb.2021.052 Chen, L., Xu, P., & Liu, D. (2023). The effect of TikTok features on social commerce adoption among Chinese SMEs. International Journal of Electronic Commerce, 27(1), 78–105. https://doi.org/10.1080/10864415.2023.xxxx Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340. https://doi.org/10.2307/249008 Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1–7. https://doi.org/10.1016/j.chb.2016.11.009 Gefen, D., & Straub, D. W. (2000). The relative importance of perceived ease of use in IS adoption: A study of e-commerce adoption. Journal of the Association for Information Systems, 1(8), 1–28. https://doi.org/10.17705/1jais.00008 Geyser, W. (2023). TikTok vs Instagram: Platform engagement and social commerce benchmarks. Influencer Marketing Hub. https://influencermarketinghub.com/tiktok-vs-instagram/ Hajli, M. N. (2015). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387–404. https://doi.org/10.2501/IJMR-2014-025 Kim, S., & Park, H. (2013). Effects of various characteristics of social commerce (s-commerce) on consumers' trust and trust performance. International Journal of Information Management, 33(2), 318–332. https://doi.org/10.1016/j.ijinfomgt.2012.11.006 Liang, T.-P., & Turban, E. (2011). Introduction to the special issue: Social commerce—A research framework for social commerce. International Journal of Electronic Commerce, 16(2), 5– 14. https://doi.org/10.2753/JEC1086-4415160201 Liu, Y. (2003). Developing a scale to measure the interactivity of websites. Journal of Advertising Research, 43(2), 207–216. https://doi.org/10.2501/JAR-43-2-207-216 McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An integrative typology. Information Systems Research, 13(3), 334–359. https://doi.org/10.1287/isre.13.3.334.81 Nwosu, C., & Obi, R. (2023). Exploring TikTok adoption among youth entrepreneurs in Port Harcourt, Nigeria: A qualitative study. African Journal of Business and Entrepreneurship, 12(1), 19–37. Okafor, E., & Amadi, B. (2022). E-commerce adoption barriers among SMEs in Bayelsa State: An empirical assessment. Nigerian Journal of Management Sciences, 14(2), 88–104. Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134. https://doi.org/10.1080/10864415.2003.11044275 Statista. (2024). Number of internet users in Nigeria from 2019 to 2024. https://www.statista.com/statistics/183849/internet-users-nigeria/ Venkatesh, V., & Morris, M. G. (2000). Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior. MIS Quarterly, 24(1), 115–139. https://doi.org/10.2307/3250981 Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media and social media advertising: The differentiating role of platform type. Journal of Advertising, 47(1), 38–54. https://doi.org/10.1080/00913367.2017.1405754 Yamane, T. (1967). Statistics: An introductory analysis (2nd ed.). Harper & Row. Zhang, H., & Benyoucef, M. (2016). Consumer behavior on social commerce websites: A literature review. Decision Support Systems, 86, 95–108. https://doi.org/10.1016/j.dss.2016.04.004
