Employer Value Proposition and Attraction of Top Talent in Competitive Business Environment: Evidence from Bayelsa State, Nigeria
Abstract
This study examines the role of employer value proposition in attracting top talent in a competitive business environment in Bayelsa State, Nigeria. Three dimensions of EVP — compensation and benefits, career development opportunities, and organizational culture are tested against talent attraction using simple regression analysis. Data were collected from 254 HR managers, recruitment officers, and department heads across six sectors in Bayelsa State through a structured questionnaire. Results reveal that compensation and benefits (β = 0.524, R2 = 0.275, p < 0.01), career development opportunities (β = 0.461, R2 = 0.213, p < 0.01), and organisational culture (β = 0.439, R2 = 0.193, p < 0.01) each significantly predict talent attraction. These findings affirm that a clearly articulated and credibly delivered EVP is among the most powerful tools available to organisations competing for scarce high-calibre talent in Nigeria's Niger Delta business environment. The study contributes original empirical evidence to the talent management literature in an underrepresented African context and offers actionable recommendations for HR practitioners and business leaders in the region.
Keywords
References
More Articles from IIARD INTERNATIONAL JOURNAL OF ECONOMICS AND BUSINESS MANAGEMENT
Author: Udo, Edidiong Udo, Udo, Agnes Umana, Ben, Ubong Mfon
Author: Prof A.A Igwemma, Prof N. M Nwaru, Okoro Daniel C
Author: Bob-Manuel, Tamuno-Ibim Oyotaye, K. C. Njoku PhD A. C. Isukul PhD
Author: Okhawere, Paulson Young Ofenimu Ph.D
Author: Ekpite Jennifer Oghenetejiri, Azubuike Uzochukwu Tochi, Anjolaoluwa Mumeen, Sulyman, Uchechi Joyce Nneji, Felixta Chioma Onyenwe, Mark Ogechi Munachimso, Onyedikachi Williams Onwuso, Ahmad Masud
