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Impact of Advertising Agency on Business Organization

Olakanmi Taiwo

Abstract

Advertising agency cannot be done with by advertisers and business organisations. The study examines impact of advertising agency on business organisations with Dangote Sugar Refinery as study. Survey method is embraced in this study. 100 copies of questionnaires are administered and 95 copies are retrieved. After collecting data, simple percentage is used to analyse the data. The findings reveals that it is desirable for advertiser to engage the service of advertising agency because the latter is skillfully competent to handle advertising matters classically, having ability to study advertiser’s product thoroughly; stimulating a desire to try the product by new consumers and qualify professionally to advise their clients in marketing; advertising and business management it is concluded that advertising is relatively advantageous to the advertiser in realizing his marketing and advertising objectives. Taking a prudent decision to settle for advertising agency by advertiser to do his advertising campaign accordingly and goodly is not irrational. Such decision capable of standing him in good stead and help greatly in succeeding in his business.

Keywords

Advertising AgencyAdvertiserBusiness OrganisationAdvertisingProduct.

References

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