The Custom of Social Obligation in the Brewery Industry
Abstract
This study was carried out to examine the Custom of Social Obligation in the brewery industry using Nigerian breweries in Ama Enuguas a case study. The study was carried out to determine the whether brewery industry carry out Social Obligation, ascertain the forms of the Social Obligation Customs in the brewery industry, determine the effectiveness of the brewery industry in carrying out Social Obligation and investigate the factors influencing the Custom of Social Obligation in the brewery industry. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of employees of Nigerian breweries in Ama Enugu.In determining the sample size, the researcher conveniently selected 65 respondents and 50 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables and mean scores. While the hypotheses were tested using Chi-square statistical tool.The result of the findings reveals that the forms of the Social Obligation Customs in the brewery industry includes: Educational support, Public health support, Community development, Youth empowerment, Talent development, Road construction & reconstruction and Donations and sponsorship(s). The study also revealed that the factors influencing the Custom of Social Obligation in the brewery industry includes: unfavorable government economic policies, population explosion, high unemployment rate and competition. Therefore, it is recommended that brewery industries should endeavor to embark on Social Obligation within their environment irrespective of the age of their operations as it brings about development and long-lasting relationship among the various stakeholders. To mention but a few.
References
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