Submit your papersSubmit Now
For Enquiries: [email protected]
IIARD LogoIIARD

The Custom of Social Obligation in the Brewery Industry

Gift Ugwe Roman PhD

Abstract

This study was carried out to examine the Custom of Social Obligation in the brewery industry using Nigerian breweries in Ama Enuguas a case study. The study was carried out to determine the whether brewery industry carry out Social Obligation, ascertain the forms of the Social Obligation Customs in the brewery industry, determine the effectiveness of the brewery industry in carrying out Social Obligation and investigate the factors influencing the Custom of Social Obligation in the brewery industry. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of employees of Nigerian breweries in Ama Enugu.In determining the sample size, the researcher conveniently selected 65 respondents and 50 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables and mean scores. While the hypotheses were tested using Chi-square statistical tool.The result of the findings reveals that the forms of the Social Obligation Customs in the brewery industry includes: Educational support, Public health support, Community development, Youth empowerment, Talent development, Road construction & reconstruction and Donations and sponsorship(s). The study also revealed that the factors influencing the Custom of Social Obligation in the brewery industry includes: unfavorable government economic policies, population explosion, high unemployment rate and competition. Therefore, it is recommended that brewery industries should endeavor to embark on Social Obligation within their environment irrespective of the age of their operations as it brings about development and long-lasting relationship among the various stakeholders. To mention but a few.

References

Adamolekun, W. & Ekundayo, T. (2007). Interactive public relations. Ibadan: Spectrum Books Limited Adeleke, J. A., Adinlewa, T. & Ojih, S. E. U. (2018). Social Obligation in rural development, sustainable agriculture and food security in Nigeria. In Asemah, E. & Popoola, M. (Eds.) Social Obligation and sustainable development in a changing world (pp. 170- 184). Ilishan-Remo, Nigeria: Babcock University Press. Akinbola, A. (2010). Built to endure: How purpose-driven organisations use reputational capital to achieve strong brand equity. Nigeria: BrandStewards Nigeria Limited. Akinbola, A. (2005). Building enduring corporate reputation: A contemporary perspective on sustainable organisational growth. Lagos: Fundem Nigeria Limited. Anaeto, S. G. & Oni, O. O. (2018). Social Obligation and sustainable Economic growth for Nigeria. In Asemah, E. & Popoola, M. (Eds.) Social Obligation and sustainable development in a changing world (pp. 118- 130). Ilishan-Remo, Nigeria: Babcock University Press. Ani-Mumuney, F. & Omamegbe, I. I. (2019). 125 years of nation building: A heritage of sustainable impact. Lagos: FBN Holdings. Bhasin, H. (2020). What is stakeholder theory strategy? Retrieved from https://www.marketing91.com/what-is-the-stakeholder-theory/ Channels Television. (2020). Oyeyimika Adeboye on Kaleidoscope. Nigeria: Channels Television. Ijwo, A. O.& Terfa, N. (2018). Social Obligation of Dangote Cement Plc, Gboko Plant, Nigeria. In Asemah, E. & Popoola, M. (Eds.) Social Obligation and sustainable development in a changing world (pp. 88-102). Ilishan-Remo, Nigeria: Babcock University Press. Hawkins, D.E. (2006). Social Obligation: Balancing tomorrow’s sustainability and today’s profitability. USA: Palgrave Macmilla. Kolade, C. (2005, June 15). The imperatives of Social Obligation. New Age, p.10 Obalola, M. (2008). Beyond philanthropy: Social Obligation in the Nigerian insurance industry. Social Responsibility Journal. 4(4), 538-548. Ogbemi, O. B. (2020). Social Obligation, perceived profit motive and attitudes of host communities towards oil companies in Niger Delta Nigeria. Uniuyo Journal of Humanities. 24(1), 153-176. Ohaka, J. & Ogaluzor, O. I. (2018). Social Obligation accounting and the effect of donations on profitability of oil and gas companies in Nigeria. International Journal of Academic Research in Accounting, Finance and Management Sciences, 8(3), 265-276. Okere, S. & Ogbemi, O. B. (2018). Social Obligation and conflict management in the Niger Delta oil producing communities. In Asemah, E. & Popoola, M. (Eds.) Social Obligation and sustainable development in a changing world (pp. 59-70). Ilishan- Remo, Nigeria: Babcock University Press. Ogedengbe, A. R. (2019). Public relations strategy and operations of selected Nigerian insurance companies (2013-2017). A PhD Thesis, Mass Communication Department, Babcock University, Nigeria. Ogedengbe, K. (2007). Principles and Custom of community relations – A premier. Lagos: PR Plus Consulting. Olatunji, R. W. (2008). Social Obligation Customs in manufacturing industries in Nigeria: The case of Ogun State. In Lai Oso & Yemi Ajayi (Eds.), Social Obligation of Business: Principles, Custom & Perspectives (pp. 169-214). Lagos: Heron Strategy Publishers. Oshionebo, B. & Adamolekun, W. (2011). Social Obligation: The case for small and medium business involvement. Public Relations Journal. 7(1), 50-66. Osho, S. & Alakija, F. (2008). Social Obligation in the Nigerian business sector. In Lai Oso & Yemi Ajayi (Eds.), Social Obligation of Business: Principles, Custom & Perspectives (pp. 45-65). Lagos: Heron Strategy Publishers Oso, L. (2008). Social Obligation: The people centres approach. In Lai Oso & Yemi Ajayi (Eds.), Social Obligation of Business: Principles, Custom & Perspectives (pp. 226- 250). Lagos: Heron Strategy Publishers. Popoola, M. & Egbulefu, C. (2018). Social Obligation as a strategy for effective business management. In Asemah, E. & Popoola, M. (Eds.) Social Obligation and sustainable development in a changing world (pp. 8-17). Ilishan-Remo, Nigeria: Babcock University Press. Rienstra, D. (2002). The challenges of Social Obligation. London: The Philip Morris Institute. Robbins, S. P. (1991). Management (3rd ed.) USA: Prentice-Hall, Inc. Suleiman, G. & Santas, T. (2018). Social Obligation and the educationsector in Nigeria. In Asemah, E. & Popoola, M. (Eds.) Social Obligation and sustainable development in a changing world (pp. 156-169). Ilishan-Remo, Nigeria: Babcock University Press. https://stiplc.com/web/press-details.php?a=sti-promotes-academic-excellencein- primary-schools

More Articles from INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH

Building National Analytics Capacity: Advances and Future Pathways

Author: Uchechi Mary-Linda Unamma, Ifeanyichukwu Jeffrey Okwesa, Uzoamaka Iwuanyanwu

Root-Cause and Thematic Analysis for Major Incident Management: A Review

Author: Ifeanyichukwu Jeffrey Okwesa, Uchechi Mary-Linda Unamma, Uzoamaka Iwuanyanwu

Data-Quality and Single-Source-Of-Truth Frameworks for Inter- Agency Reporting: A Review

Author: Uchechi Mary-Linda Unamma, Ifeanyichukwu Jeffrey Okwesa, Uzoamaka Iwuanyanwu

Human-In-The-Loop Decision Systems: Advances and Future Directions

Author: Funmilayo Ashore-Onisemo, Uchechi Mary-Linda Unamma, Ifeanyichukwu Jeffrey, Okwesa,

Roles of Oil Subsidy Removal on Transportation Cost and Water Factory in Cross River South, Nigeria

Author: Onwuzurike Peter Tobechi, Owoh Akwa Owoh, Unoh Grace Inyang, Umaru Musa