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Customer Experience and Warehouse Optimization of Quoted Food and Beverages Firms in Rivers State

Akani, Godspower Henshaw Ogan, Henrietta Ingo John-Nnah, Chinenye Kamalu, Cyprian Ngboji and Onyegbule, Chinweike Ceaser

Abstract

The study investigated customer experience and warehouse optimization of quoted food and beverage firms in Rivers State. The objectives of the study were to ascertain the extent to which customer experience relate with warehouse optimization of quoted food and beverage firms in Rivers State. The population of the study consists of sixteen (16) food and beverages firms in Nigeria (Nigeria Stock Exchange, 2022). Thus, four (4) management staff consisting of sales manager, marketing manager; procurement manager; and warehouse manager was drawn from each of the firms to provide data for the study and a total of sixty-four (64) managers were the respondents for the study. We used primary data from food and beverage firms in Rivers State to ascertain the relationship between the variables. The primary data were collected through a questionnaire that was designed on a five-point Likert scale ranging from very high extent to low extent. Three research hypotheses were tested using Pearson Product Moment Correlation with the aid of the Statistical Package for Social Sciences to establish the relationships between the variables. The results of the test showed that customer experience has significant and positive relationships with resource utilization, cost reduction and improved decentralization management – measures of warehouse optimization. Therefore, the study concluded that customer experience relates with warehouse optimization of quoted food and beverage firms in Rivers State. Therefore, the study recommended that the management of the quoted food and beverage firms should operationalize customer experience and warehouse optimization of food and beverage firms to enhance resource utilization, cost reduction and improved decentralization management of warehouse optimization of quoted food and beverage firms in Rivers State.

Keywords

Customer experiencewarehouse optimizationresource utilizationcost reduction and improved decentralization management.

References

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