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Analysing Urbanization, Cultural Values and Dressing Styles: A Comparative Study of Rural and Urban Life in Nigeria.

Adaku A. Nwauzor (Ph.D)

Abstract

This article analyzes how the agglomeration of diverse people, culture, values and beliefs in urban centres led to cultural diversity and influences the dressing style of the countryside. The study examines the rhythm of urban life marked by collective consumption which influences cultural values and pervades dressing styles of the wider social environment. The urban based system of development in Nigeria projects cities as destination points and vehicles of modern life hence, the importance attached to urban life as a model and an indicator of high social status by the rural dwellers. Wirth and Castell’s urban propositions were aptly used to underscore the pervasive influence of urbanization on cultural values by implication, the dressing styles of the countryside. The comparative-historical method was adopted to examine the observed variations between urban and rural life in contemporary Nigeria. The paper argued that urbanization influences the dress style of residents while the rural dwellers exhibit the tendency to catch up.

Keywords

urbanization; cultural values; dressing style; collective consumption; historic- comparative method.

References

Aseka, E.M. (2010). Culture and dress: need for a national dress code.www.aau.org/aur-hiv-aids/ws/.../hiv_africa_sociocuturalpdf retrieved on June 5, 2010. Berman, M. (1983). All that is solid melts into air: the experience of modernity. London: Verso. Blake, C. (2010). “Traditional African values and the right to communicate”. archive.lib.msu.edu/DMC/African Journal Calabrese, A. (PDF) (2016). Rural emerging, urban imaginings: the effect of urbanization On Senegalese ethnic identity. SIT digital collections digitalcollections.sit.edu>newcontent Craik, J. (1994). The face of fashion: cultural studies in fashion. London and New York: Routledge. Giddens, A. & Sutton, P.W. (2013). Sociology (seventh edition). India:Wiley. Jary, D. & Jary, J. (1999). Dictionary of Sociology. Glasgow: HarperCollins. Njoku, R.C. (2013). African cultural values: Igbo political leadership in colonial Nigeria. Routledge. Nwauzor, A.A. (2014). Changing values in contemporary Nigerian. Educational Research International Vol 3 No.1, February 2014. SAVAP International Pakistan. Oyebade, A. (2007). Culture and customs of Angola. Greenwood publishing group.

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