Influence of Corporate Image on Awka Residents' Patronage of Government Owned Commercial Transport Companies

Ekweonu Chinedu Lawrence (PhD); Ihechu; Innocent Paschal (PhD); Umeh Kobimdi Cordelia (PhD)

doi:10.56201/ijssmr.vol.11.no11.2025.pg244.254

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Influence of Corporate Image on Awka Residents' Patronage of Government Owned Commercial Transport Companies

Ekweonu Chinedu Lawrence (PhD), Ihechu, Innocent Paschal (PhD), Umeh Kobimdi Cordelia (PhD)

Abstract

In Nigeria, government owned businesses are not known to be flourishing, compared with the outstanding successes being witnessed in the private sector. The transport sector seems to be the worst hit by this national malady. This research explores the influence of corporate image on Awka residents' patronage of government owned commercial transport companies.

Keywords

InfluenceCorporate ImageAwka ResidentsPatronageAttitude

References

Onyeonoro, C.O, Ohai, P.N, Aniemeke, C.N & Okoloagu, C.U (2024). Service quality and customer patronage: moderating role of staff remuneration. Ramya, N., Kowsalya, O. & Dharanipriya, K. (2019). Service quality and its dimensions. EPRA International Journal of Research and Development, 4(2). Sa'adah, V. U., Mugiono & Susilowati, C. (2023). The impact of corporate image and relationship marketing on customer loyalty in mediated customer satisfaction at SMEs. Razavi, S.M., Safari, H., Shafie, H, & Vanchali, H.R. (2012). How customer satisfaction, corporate image and customer loyalty are related.

Influence of Corporate Image on Awka Residents' Patronage of Government Owned Commercial Transport Companies

Abstract

Keywords

References

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