Artificial Intelligence and Sustainable Marketing: A Focus on Hospitality Industry
Abstract
The use of Artificial Intelligence (AI) in sustainable marketing is reshaping the hospitality sector, allowing businesses to adapt to changing consumer demands while reducing their environmental footprint. This paper examines how Al-powered tools and technologies, such as predictive analytics, chatbots, recommendation engines, and energy management systems, are being employed to support sustainable initiatives and improve customer engagement in hospitality. Through the analysis of case studies and emerging trends, the paper demonstrates how ?? enables personalized marketing, minimizes waste, and enhances operational efficiency. Additionally, it discusses the ethical challenges and potential risks linked to Al implementation. The study concludes that the convergence of Al and sustainable marketing offers a significant opportunity for the hospitality industry to innovate responsibly, foster customer loyalty, and advance sustainability objectives.
Keywords
Artificial Intelligence Sustainable MarketingStrategiesHospitality and Industry
References
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