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Managing Customer Relationship for Banks Profitability

Timiepere Cornelius Ogaga PhD

Abstract

This study is on Managing Customer Relationship for Banks Profitability in Nigeria with specific interest to Zenith Bank in Makurdi Metropolis. Two hypotheses were specified and tested. The study finds out that customer relationship management significantly influences customer satisfaction of Zenith Bank within Makurdi metropolis. The study recommends among others that Management of Zenith Bank within Makurdi metropolis should work towards building and improving trust among customers as this will continue to improve customer satisfaction.

References

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