Creative Thinking and Production Excellence of Food and Beverage Manufacturing Firms in South-South State, Nigeria
Abstract
This paper investigated the relationship between creative thinking and production excellence of food and beverage manufacturing companies in South-South Nigeria. The study was in this vein, structured as empirical research, detailing the interaction between the variables and extent of such within the context of the South-South of Nigeria. The study was designed as a cross-sectional survey, and the quantitative methodology was adopted as the methodology for the investigation. Data was acquired from 169 staff from 47 food and beverage companies in the South-South of Nigeria, using the structured questionnaire instrument. The test for correlation between the variables was carried out using the path analysis, with result showing a ? = 0.990 coefficient; demonstrating the significant influence of creative thinking and its role in the outcome of production excellence. Following this position, it was affirmed that the emphasis on creativity and processes that serve to harness and integrate creative competencies are integral to attaining production standards and thus achieving excellence. It was therefore recommended that the leadership of the manufacturing companies, facilitate platforms that support inclusion and increased participation for effective integration of organisational constituents, and for the pooling of creative ideas and solutions to the problems of the organisation.
Keywords
Production excellencecreative thinkingmanufacturing firmscomplexity theory
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