The Impact of Corporate Diversification Strategy on the Downside Risk of Stock Prices
Abstract
This study examines the impact of corporate diversification strategies on the downside risk of stock prices for companies listed on the Korea Exchange (KRX) securities market between 2012 and 2023. The key findings of the study are as follows: First, companies that adopt diversification strategies benefit from diverse revenue streams and portfolio risk dispersion, ultimately leading to reduced overall risk. This highlights the importance of pursuing both related and unrelated diversification. Future research could further explore which type of diversification, i.e., related or unrelated, exposes firms more significantly to stock price downside risk. Second, while companies can ultimately lower their overall risk by diversifying their revenue streams and investment portfolio, for companies with high growth potential, prioritizing revenue expansion over cash retention, in combination with diversification strategies, can lead to greater income growth and further reductions in risk. Third, while companies can ultimately lower their overall risk by diversifying their revenue streams and investment portfolio, firms with high major shareholder ownership ratios are more interested in increasing stock value by generating revenue through sales growth rather than holding cash, and by pursuing diversification, the effects of increased revenue and risk reduction become even more pronounced.
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