Globalization and Local Culture: Homogenization Versus Diversity in Awka-South, Anambra State.

Olayinka Hammed Olalekan; Ellis I Idemobi; Stella I Mbah; Akinroluyo Bankole Isaac

doi:10.56201/ijssmr.vol.11no6.2025.pg121.136

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Globalization and Local Culture: Homogenization Versus Diversity in Awka-South, Anambra State.

Olayinka Hammed Olalekan, Ellis I Idemobi, Stella I Mbah, Akinroluyo Bankole Isaac

Abstract

Globalization influences local cultures in diverse ways, often sparking debates about cultural homogenization versus cultural diversity. This study examines the relationship between globalization and local culture in Awka-South, Anambra State. Specifically, it aims to: (i) ascertain the level of relationship between local economic empowerment and access to the global market, and (ii) identify the degree of relationship between cultural fusion and cultural exchange. A survey research design was adopted, with data collected from 384 respondents using a structured questionnaire. Data were analyzed using Pearson correlation with SPSS software. The findings revealed a significant positive relationship between local economic empowerment and access to the global market (r = 0.718, p < 0.05), as well as a significant positive relationship between cultural fusion and cultural exchange (r = 0.611, p < 0.05). The study concludes that local economic empowerment facilitates access to global markets while cultural fusion enhances cultural exchange, highlighting a dynamic interplay between globalization and local culture in Awka-South. It recommends that policymakers promote economic initiatives and cultural programs that balance global integration with the preservation of local identity.

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Globalization and Local Culture: Homogenization Versus Diversity in Awka-South, Anambra State.

Abstract

References

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