Assessing the impact of Strategic Intelligence Management on Non- Financial Performance of Insurance Companies: Competitive Intelligence Perspective.
Abstract
This study was carried out to assess the impact of strategic intelligence management on the non- financial performance of insurance companies in south east, Nigeria. Survey research design was employed in conducting the study. The Population of the study comprised all the middle and senior level employees of the insurance companies that were studied in the South East Zone of Nigeria. The entire population was 77 staff and it was used as the sample size. Source of data was the primary data. Copies of questionnaire were distributed as the instrument for data collection. To guide the respondents in answering these questions, 5- point Likert -scale scoring format was employed. Findings showed that competitive intelligence had an adjusted R2 of 0.250, which implies that 25% in competitive intelligence influences non financial performance of insurance companies in the South East Zone of Nigeria. As such, it was concluded that competitive intelligence can predict non financial performance of insurance companies in the South East Zone of Nigeria. As recommendation, insurance companies in South East Zone of Nigeria should invest more on competitive intelligence
Keywords
Strategic IntelligenceCompetitive IntelligenceNon-Financial Performance
References
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