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Advancing Competitive Intelligence as A Correlate of Competitiveness in Small and Medium Scale Enterprises (SMEs) in Nigeria

Anietie Peter Akpan, Akan Asuquo Bassey, Benjamin Chukwuemeka Ugwuala, Ekpema Aniekan Abasiattai

Abstract

The aim of this study was to examine the extent of the effect of competitive intelligence (CI) on SMEs’ competitiveness in Nigeria. Data was collected from a convenient sample size of 450 owners, managers, and senior staff of SMEs operating in the Niger Delta Region of Nigeria. Descriptive and inferential statistics provided the basis for the analysis. The result agrees with earlier studies reinforcing the opinion that competitive intelligence (CI) has significant positive effect on SMEs’ competitiveness.

Keywords

Competitive IntelligenceCompetitivenessCustomer IntelligenceMarket IntelligenceProduct Intelligence

References

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