Market Orientation and Firm Competitiveness of Energy Firms in Port Harcourt

Bitner, M.J. (2002). Evaluating service encounters: The effects of physical surroundings and employee responses. Journal of Marketing, 54(2), 69?82. Buckley, P.J., Pass, C.L., & Prescott, K. (1988). Measures of international competitiveness: A critical survey. Journal of Marking Management 4, 175–200. Day, G. S., & Wensley, R. (1988), Assessing advantage: A framework for diagnosing competitive superiority. Journal of Marketing, 52(2),1-20. Grewal, G., & Tansuhaj, P. (2001), Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility. Journal of Marketing, 65(2), 67-80. Han, J.K., Kim, N. & Srivastava, R., K., (1998). Market orientation and organizational performance: Is innovation a missing link? Journal of Marketing, 62 (10), 30-45. Hassan, S.S. (2000). Determinants of market competitiveness in an environmentally sustainable tourism industry. Journal of Travel Research, 4 (1), 211-221. Kagendo, R. (2015). Influence of electronic marketing on customer retention at Safaricom Limited. MBA Thesis, University of Nairobi. www.researchgate.net Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. The Journal of Marketing, 54, 1–18. Lall, S. (2001). Competitiveness, Technology and Skills; Edward Elgar Publishing. Lavy, V. (2008). Gender differences in market competitiveness in a real workplace: Evidence from performance-based pay tournaments among teachers. NBER Working Paper, September. www.researchgate.net. Lee, J. (2013). How customer centric structures leverage the effects of advertising and R & D on brand and firm performance. PhD Dissertation, University of Washington, www.researchgate.net. Lee, Y.K., Kim, Y.S., Son, M.H. & Lee, D.J.(2011). Do emotions play a mediating role in the relationship between owner leadership styles and manager customer orientation, and performance in service environment? International Journal of Hospitality Management, 30, 942-952. Li, L. & Wang, Z. (2019). How does capital structure change product-market competitiveness? Evidence from Chinese firms. Plos One, 14 (2), 45-57. Lopez-Fernandez, A.M. (2019). Business leadership and market competitiveness. Palgrave Pivot. Magatef, S. G. & Tomalieh, E. F. (2015). The impact of customer loyalty programs on customer retention. International Journal of Business and Social Science, 6 (8), 78-93. Matsuo, M. (2006). Customer orientation, conflict, and innovativeness in Japanese sales departments. Journal of Business Research, 59, 242-250. Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The Journal of Marketing, 54, 20–35. Ogbonna, B.U., & Ogwo, O.E. (2013), Market orientation and corporate performance of insurance firms in Nigeria. International Journal of Marketing Studies, 5(3), 105-116. Porter, M.E. (1990). The Competitive Advantage of Nations; Free Press. Slater, S.F., & Narver, J.C. (1995), Market orientation and the learning organization, Journal of Marketing. 59(7), 63-74. Yee, R., Yeung, A., Cheng, T.C.E. & Lee, P. (2013). Market competitiveness and quality performance in high-contact service industries. Industrial Management & Data Systems, 13 (4), 573-588.