Entrepreneurial Orientation and Marketing Success of Fast-Food Firms in Port Harcourt

Covin, J. G. & Slevin, D. P., (1988). The influence of organization structure on the utility of an entrepreneurial top management style. Journal of Management Studies, 25(3), 217-234. Covin, J., G., & Lumpkin, G., T., (2011). Entrepreneurial orientation theory and research: Reflections on a needed construct. Entrepreneurship Theory and Practices, 25(5), 855- Covin, J., G., & Wales, W., (2012). The measurement of entrepreneurial orientation. Entrepreneurship Theory and Practice, 36(4), 677-702. Eggers, F., Kraus, S., Hughes, M., Laraway, & Snycerski S. (2013). Implications of customer and entrepreneurial orientations for SMEs growth. Management Decision, 51 (3), 524-546. Fourt, L. A. & Woodlock, J.W. (2000). Early predication of market success for new grocery products. Journal of Marketing, 25 (2), 31-38. Harris, D. (2019). Four essential principles of emerging market success. Retrieved from: https://www.chinalawblog.com/2019/05/four-essential-principles-of-emerging-market- success.html Hunt, S.D. & Arnett, D.B. (2006). Does marketing success leads to market success? Journal of Business Research, 59 (7), 820-828. Kraus, S., Kauranen, I. & Reschke, C. H., (2011). Identification domains for a new conceptual model of strategic entrepreneurship using the configuration approach. Management Research Review, 34(1), 58-74. Lawrence, A., & Renner, B. A (2019). Entrepreneurial marketing and sales performance of SME’S in Port Harcourt: African Journal of Innovations in Marketing Research and Management, 8 (2), 46-58. Lumpkin, G. T. & Dess, G. G., (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. The Academy of Management Review, 21(1), 135-172. Miller, D. & Friesen, P., H., (1983). Strategy-making and environment: The third link. Strategic Management Journal, 4, 221-235. Miller, D., (2011). A reflection on EO research and some suggestions for the future. Entrepreneurship Theory and Practice, 35(6), 873-894. Mugambi, E. N. & Winifred N. Karugu, W. N. (2017). Effect of entrepreneurial marketing on performance of real estate enterprises: A Case of Optiven Limited in Nairobi, Kenya. International Academic Journal of Innovation, Leadership and Entrepreneurship 2, (1) 26- 45 Naman, J. L. & Slevin D., P., (1993). Entrepreneurship and the concept of fit: A model and empirical tests. Strategic Management Journal, 14, 137-154. Nwekeala, B., & Opara, B., C., (2022). Entrepreneurial marketing orientation and business success of cement firms in south-south, Nigeria. Advanced Journal of Accounting, Management and Marketing, 8(3), 65-75. Passikoff, R. (2006). Predicting market success: New ways to measure customer loyalty and engage consumers with your brand hardcover. https://www.amazon.com/Predicting- Market-Success-Customer-Consumers/dp/047004022X. Rauch, A., Wiklund, J., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory and Practice, 33(3), 761-787. Rauch, A., Wiklund, J., Lumpkin, G. T. & Frese, M., (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory and Practice, 33(3), 761-787. Reeves, C.A. & Bednar, D.A. (2006). Keys to market success: A responses and another view. Journal of Retail Banking Services, 23 (2), 33-45. Walter, A., Auer, M. & Ritter, T., (2006). The impact of network capabilities and entrepreneurial orientation on University Spin-off performance. Journal of Business Venturing, 21(4), 541- Wiklund, J. & Shepherd, D., (2003). Knowledge-based resources, entrepreneurial orientation, and the performance of small and medium-sized businesses. Strategic Management Journal, 24(13), 1307-1314. Wiklund, J. & Shepherd, D., (2005). Entrepreneurial orientation and small business performance: A configurational approach. Journal of Business Venturing, 20(1), 71-91. Wiklund, J., (1999). The sustainability of the entrepreneurial orientation-performance relationship. Entrepreneurship Theory and Practice, 24(1).37-48.