Smartphone Photography and the Low Patronage of Commercial Photographers in Nigeria
Abstract
This research empirically focused on discovering the effect of smartphone photography on the low patronage of commercial photographers in Yenagoa, Bayelsa state of Nigeria. The significant changes brought about by emergence of smartphone technology in the twenty-first century are felt across all aspects of life. While the business world has experienced both advantages and challenges due to this innovation, commercial photography, in particular, has been adversely affected. The advanced and sophisticated inbuilt cameras of modern smartphones turned all smartphone owners to photographers, enabling them to take their own photos and arguably reducing the demand for professional photographers. It was against this backdrop that three objectives were established, each with corresponding hypotheses to test the claims. Two hundred and twenty-two participants were sampled to generate primary data for the research using a well-structured questionnaire. Data from the respondents were analyzed using multiple linear regression. The study found that smartphone picture snapping, smartphone picture posting and efficiency and effectiveness of smartphone Photography contributes to the decline in patronage of commercial photography in Yenagoa, Bayelsa State, Nigeria, ultimately having a negative impact on the business of commercial photographers. The research advocated that Photographers should pursue further training and embrace innovation to leverage smartphone technology and enhance their patronage as comprehensive training is essential for business success.
Keywords
SmartphonePhotographyDigital camerasSocial mediaPatronage
References
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