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Corporate Social Responsibility and the Performance of Consumer Goods Companies in Nigeria

EGBERI, Edith, Onyeyime PhD

Abstract

In this study, we investigated the influence of corporate social responsibility on performance of consumer goods companies in Nigeria using three (3) corporate social responsibility variables (social donation, employees; development and community gifting), and one (1) performance variable (Tobin’s Q). Descriptive survey research design was used and primary data (questionnaire) was the main instrument of data collection which was administered to 201 employees of consumer goods companies. Data obtained were analyzed using descriptive and inferential statistical tools; the study concludes that there is insignificant relationship between CSR activities on social donations, community gifting, employee development and Tobin’s Q. On the basis of the findings, the study recommends the need for regulatory framework of companies in Nigeria to benchmark the extent of corporate social responsibility activities by companies in Nigeria that can increase the market share or value of companies. Also, corporate social responsibility activities and framework should not be made voluntary but obligatory for companies; this would further increase the level of performance. Overall, management of consumer goods companies in Nigeria should increase stances in offering increased corporate social responsobilti8y activities in areas of social donations, community gifting as well as employee development; this may increase Tobin’s Q of consumer goods companies.

Keywords

Corporate social responsibility; corporate performance; tobin’s q; consumer

References

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