Digital Technology as A Tool in Promoting Small and Medium Enterprises (MSMEs) Growth in Edo State
Abstract
This study explores the impact of digital technology on the growth of Micro, Small and Medium Enterprises (MSMEs) located in Edo State, Nigeria. Specifically, it examines the effect of social media, e-commerce, and e-banking on MSME sales growth. The study employs a structured questionnaire administered to a sample of 348 respondents selected using Taro Yamane's formula. Descriptive and inferential statistics are used to analyze the data. Descriptive statistics reveal frequencies and means, while inferential statistics utilize Multiple Regression Analysis. The findings demonstrates a significant positive relationship between social media, e-commerce, e- banking, and MSME sales growth in Edo State. Based on these findings, it was recommended that MSMEs should consistently utilize these digital tools for sustained growth.
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