References
Ak?l, S. and Ungan, M. C. (2022) E-Commerce Logistics Service Quality: Customer Satisfaction and Loyalty. Journal of Electronic Commerce in Organizations; 20(1), 34-45. Akpan,E.F(2023). Customer Relationship Managenment and Performance of Micro Finance Bank in Akwa Ibom State, Iconic Research and Engineering Journals 7(3),214-235. Ben, U.M., Brownson, C.D., and Akpaetor, U.A. (2023) Entrepreneurship Ecosystem: Entrepreneurship Culture, Government policy and Development of Entrepreneurs in Uyo Metropolis, Akwa Ibom State, International Journal of Small Business and Entrepreneurship Research, Vol.11, No.2, pp.,20-32. Chatterjee, S., Rana, N. P. and Sharma, A. (2022) The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context” Industrial Marketing Management; 97(11/12), 205-219 Eckert, C. Neunsinger, C. and Osterrieder, K. (2022) Managing customer satisfaction: digital applications for insurance companies” Papers on Risk and Insurance; 47(7), 14-20. ElKordy, M. (2014) The Impact of CRM Capability Dimensions on Organizational Performance. European Journal of Business and Social Sciences; 2(10), 128-146. Etuk, A. and Udonde, U.E. (2022) The Effect of Country of Origin on Consumer Purchase Behaviour among Nigerian Elites: A Study of Imported Fashion Wears. British Journal of Marketing Studies; 10(6), 12-36. Etuk, A., Uford, I. C. and Udonde, U. E. (2023) Airline Service Recovery Strategies and Passengers’ Satisfaction in Nigeria. International Journal of Business Management and Economic Review; 6(4), 1-18. Etuk, A. and Udonde, U. E. (2023a) The Interplay of Digital Marketing Dimensions and Customer’s Patronage of Fast Food Industries in Akwa Ibom State. European Journal of Business and Innovation Research; 11(3), 70-97. Etuk, A. and Udonde, U. E. (2023b) Service Promotion Mix Strategies and Marketing Performance of Indigenous Hotels in Akwa Ibom State. British Journal of Management and Marketing Studies; 6(3), 67-92. Etuk, S. G. and Udonde, U. E. (2024) Mobile Marketing and Consumer’s Purchase Decisions among Students of Tertiary Institutions in Akwa Ibom State. International Journal of Entrepreneurship and Business Innovation; 7(1), 53-75. Elgarhy, S. and Mohamed, D. (2022) Effects of Service Quality, Loyalty Programs, Pricing Strategies, and Customer Engagement on Firms’ Performance in Egyptian Travel Agencies: Mediating Effects of Customer Retention. Journal of Quality Assurance in Hospitality and Tourism; 9(6), 1-29. Goni, A, A. (2021) Assessing the Operational Performance of Vodafone Ghana Company Limited in the Ganaian Telecommunication Industry. Master Thesis, Kwame Nkrumah University of Science and Technology, Ghana. Haghshenas, M. and Ahmadi, S. M. (2015) The Effects of Customer Relationship Management Dimensions on Organizational Performance (Case Study: Shipping Organization of Iran). WALIA journal; 31(4), 134-141. Imagha, O. A., Okon M.G., Akpaetor U. A., Nkanor W. N. & Umana, E.S.(2023) Technological Skills and the Performance of Managers of Small and Medium Scale Enterprises in Uyo, Akwa Ibom State, Nigeria. International Journal of Small Business and Entrepreneurship Research; 11(1), 40-53. Imagha, O. A.,Akpaetor, U. A., Samuel V. Akpan,and Ebiere U. A. (2023). Exploring the influence of Work Environment on Employees' Commitment in Selected Oil Servicing Firms in Rivers State, Nigeria. International Journal of Economics and Business Management, 9(10), 145-171 Joseph B. N. (2024) Customer Relationship Management and Organizational Survival of Telecommunication Firms in Port Harcourt. British Journal of Management and Marketing Studies; 7(1), 226-23. Leroi-Werelds, S. (2019) An update on customer value: state of the art, revised typology, and research agenda. Journal of Service Management; 9(6), 1-29 Majahid, M. (2023) What People Think About Fast Food: Opinions Analysis and LDA Modeling on Fast Food Restaurant using Unstructured Tweet. National Library of Medicine National Centre for Biotechnology Information. Odongo, E. K. (2024) Factors Influencing the Growth of Fast-Food Market in Baraton Center. Retrieved from DOI:10.13140/RG.2.2.15260.09607 Okurebia, S. O. and Udo, E. U (2023) Talent Management and Organizational Goal Attainment of Selected Manufacturing firms in Akwa Ibom State. International Journal of Advanced Academic Research; 9(6), 11-42. Pasaribu, R., Manurung, A., H. and Rony, Z. (2022) The Effect of Leadership, Employee Performance, Motivation and Information Technology on Employee Job Satisfaction Moderated By Age of Employees. International Journal of Management Science; 3(3), 592-602. Udo, E. U. (2023) Social Intelligence and Social Sustainability of Manufacturing Firms in Akwa Ibom State. International Journal of Economics and Business Management; 9 (9), 88- Udo, E. U., Udonde, U. E. and Udo, A. U. (2024) Career Training and Employee Performance in Money Deposit Banks in Akwa Ibom State, Nigeria. British Journal of Management and Marketing Studies; 7(1), 168-184. Udonde, U. E. and Etuk, A. (2024) Internet Marketing and Customers’ Purchase Intentions toward Virtual Banking Services in South South, Nigeria. International Journal of Banking and Finance Research; 10(1), 141-158. Uwa, K. L. (2022) Organizational Fairness and Organizational Citizenship Behaviour: A Study of Selected Fast Food Industries in Uyo Metropolis, Akwa Ibom State, Nigeria, International Journal of Business and Management Review; 10(2), 33-43.
