Service Quality and Customer Patronage: A Focus on White Petroleum Products Service Station in Delta State, Nigeria

Anli S. Kearthika R. (2019) An empirical study on impact of service provided by petroleum retail Chains over retaining the loyalty of customers – Chennai Arena, India. Journal of Energy and Economic Development, 4(1), 1–10. Anyanwu A.V. Ibekwe C.E. & Okereafor G. (2021) Marketing management Onitcha.VSC Publications Dheeray S. (2015), Examining the influence of service quality on customer satisfaction and Patronage intention in convenience store industry. International journal of business and Globalization, 15(2), 152-170 2015 Edith F. & Jennifer L (2023) Services in marketing: Definition, characteristics & types. Study.com https://study.com Esiti B.G and Panama A., (2016), Elements of marketing. Benin City, Nigeria. Petal Publisher Hadi, N.U.T., Aslam, N., & Gulzar, A. (2019). Sustainable service quality and customer loyalty. The role of customer satisfaction and switching costs in Pakistan cell phone industry. Sustainability, 11 (8), 2408 Indeed EditorialJean (2022) Service quality: Definition, 5 dimensions and implementation. Indeed https://www.indeed.com Iyadi, R. C. (2023). Niche marketing technique and firms survival in the Nigeria telecommunication sector. Journal of Emerging Trends in Management Sciences and Entrepreneurship, 5(1), 154–176. Iyadi, R.C & Oruakpor, J. (2023). Services uniqueness and sales force creativity in the Nigeria Telecommunication Sector. European Journal of Marketing and Management Sciences, 6(5), 1- 12. Iyadi, R.C. & Sado, P. (2023). Marketing strategies and consumer purchase behaviour: A focus on manufacturing firms. Advance Journal of Business and Entrepreneurship Development, 7(5), 1- 24. Iyadi, R.C. (2023). Customer complain handling strategies and customer retention: evidence from bakery sub-sector of food processing industry in Nigeria. Journal of Management and Entrepreneurship Research, 5(6), 1036-1053. Joy I.E. and Abiola A.C (2021) Customer perception of service quality of NNPC retail Outlet in Enugu Urban Nigeria. European journal of management and marketing. Studies vol 6 (4) 2021 ISSN 2501-9988 https://www.oapub.org/soc Kotler P and K l (2018) Marketing manager Kotler P., Armstrong G., Saunder A.J. and Wong V.W (2008) Principle of marketing Aston Research explor https://research.aston.ac.uk Kotler P., Armstrong G., Saunder A.J. and Wong V.W (2008) Principle of marketing Aston Research explor https://research.aston.ac.uk Liu, C.M., & Wang, T.Y. (2019). A study of the effect of service quality and customer loyalty and corporate performance in financial industry. Problems and Prospects on Management, 2(2), 355- 363. Nduka, C., Okocha, R.E., Nnamchi, C., & Nwakaego, J. (2017). Diagnostics of customer satisfaction in the hospitality industry. Evidence from Nigeria. British Journal of Marketing Studies, 5(1), 68- 77. Priyo, J.S., Mohammed, B., & Adetunji, R.R. (2019). An examination of the effects of service quality and customer loyalty in the hotel industry. International Journal of Supply Chain Management, 8(1), 653- 663 Rather, R. A., & Camilleri, M.A. (2019). The effects of social quality and consumer brand value congruity on hospital brand loyalty. Anatolia, 30(4), 547- 559. Romans D (2020) Research on marketing strategy of huawei mobile phone in European market, Open journal of business and management vol8(3) Sultan, P., & Wang, H.Y (2019). How service quality affects university brand performance, university brand image and behavioural intention. The mediating effects of satisfaction and trust and moderating riles of gender and study mode. Journal of Brand Management, 26, 332-347 Uwa, K.L., & Akpaetor, U.A. (2018). Tourism/Hospitality Industry and Socio-economic Development in Nigeria: A case study of Akwa Ibom State. In Proceedings of the 2018 FMS National Conference (pp.831-847). Calabar, Nigeria: International Institute for Policy Review & Development Strategies Wu, A., Wang, J., & Ling, Q. (2021). Managing internal service quality in hotels. Determinants and implications. Tourism Management. 86(2021), 1-13.