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Proactiveness and Market Competitiveness of Manufacturing Firms in South-East, Nigeria

Nwabuatu, Emmanuel Nnajiubah (Ph.D)

Abstract

The research examined the relationship between proactiveness and market competitiveness of manufacturing firms in south-east Nigeria. Because it was a survey, a cross-sectional research design was adopted. The population consists of 184 manufacturing enterprises from Nigeria's South-East Region. A total of 920 respondents were drawn from 184 industrial businesses. A questionnaire was utilized to gather data, and the hypotheses were evaluated using Pearson Product Moment Correlation Coefficient Statistics. The results show a substantial relationship between the proactiveness and market competitiveness of manufacturing firms in southeast Nigeria. As a result, the research showed that proactiveness is connected with the market competitiveness of manufacturing firms in southeast Nigeria. The study recommended that companies aggressively engage in market research and trend analysis to uncover potential prospects by pursuing a first-mover approach and considering the market circumstances, competitive environment, and capabilities of the company to achieve market competitiveness. They should anticipate discovering and entering new markets through proactiveness. To attain market competitiveness, conduct market feasibility studies, review the regulatory environment, and evaluate prospective markets' competitive landscapes.

Keywords

ProactivenessOpportunity seekingFirst-mover strategyNew market recognition

References

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