Entrepreneurial Creativity and Organisational Survival of Selected Paint Manufacturing Firms in Port Harcourt

Abstract

For economic growth and national development, entrepreneurial creativity in the official and informal sectors is of critical importance. This study examined the entrepreneurial creativity and organisational survival of selected paint manufacturing firms in Port Harcourt. Entrepreneurial creativity was used as the dimension while innovation, adaptability and leadership support were used as the measures of organisational survival. Three research questions and three research hypotheses were used by the researcher. This study adopted a descriptive research design. The population of interest for this research consisted of 114 staff of selected from five paint manufacturing firms in Port Harcourt. The sample size of the study was 89 employees drawn from the use of random sampling technique. Questionnaire instrument was used to elicit data from respondents. Cronbach Alpha was used to determine the reliability coefficient, which 0.84 was obtained. The instruments were validated by four lecturers from the department of management in Ignatius Ajuru University of Education. The reliability of the instruments was determined by the data collected with the use of test re-test method and analysed with the aid of Pearson Product Moment Correlation statistical tool. Mean and standard deviation were used to answer the research questions while Spearman’s Rank Order correlation coefficient was used to test the hypotheses at 0.05 level of significance. The study revealed among others that creativity is positively and significantly correlated with innovation, adaptability and leadership support. The study concluded that creativity plays an important role in all business and creativity promotes innovation, thus, helping organizations to adapt to challenging environment by advancing the support of leadership and empowering organizations. It was therefore recommended amon

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