Creative Accounting and Creative Entrepreneurship

Abstract

This study investigated creative accounting and creative entrepreneurship in the manufacturing enterprise in Nigeria from 2011-2022 using Panel Data from annual financial statement of quoted companies. Data for the study were obtained from secondary sources and analysed using Eview10 statistical package namely: Unit Root Test, Cointegration test;among others. Data for the work were drawn with purposive sampling techniques from samples of observations in Nigeria stock exchange statistical Bulletins. The co-integration .test revealed a long-term relationship among the explanatory variable (discretionary accruals and related party transaction) and response variable (return on equity). Therefore, overall we reject null hypothesis and alternate that there is significant (short-run and long- run) relationship between employed variables but in favour with creative accounting and creative entrepreneurship strong correlates. It can be recommended that it can be recommended that accountants should absorbed product innovation, process innovation and market innovation in the enterprise to boost the return on equity in the long-term and short- term. Business enterprise should provide all necessary resources needed to understand the impact of creative innovation on stimulating growth and development on entrepreneurship sensitivity in the firms. Business merchandizing expert should work together to tighten compliance in the firms in order to enhance possible innovation strategies on product, process and market to increase the return on equity of the enterprise. Creative entrepreneurship training should be conducted frequently among accountants.

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