Customers’ Awareness and Attitude towards Social Media Marketing in Territory District of Khyber Pakhtunkhwa, Dir (Upper). (A cross-sectional study)

Abstract

Background: The usage of social media is increasing exponentially to satisfy the social needs of internet users; at the same time it has also increased the opportunities for corporations to market their products & services in a personalized way. The record shows that social media has contributed significantly to changing the perception of customers in the buying process. Organizations can’t ignore the growing importance of social networking sites on the buying behavior of customers.

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