Technological Capabilities and Product Innovation in the Beverage 
Industry in Nigeria (A Study of Nigeria Breweries Plc Awo – 
Omanma, Imo State)

Obialor; Donatus Chukwuemeka; Anietie Peter Akpan

doi:https://doi.org/10.56201/ijebm.v10.no2.2024.pg163.172

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Technological Capabilities and Product Innovation in the Beverage Industry in Nigeria (A Study of Nigeria Breweries Plc Awo – Omanma, Imo State)

Obialor, Donatus Chukwuemeka, Anietie Peter Akpan

Abstract

Global competition and environmental factors have continued to mount pressure on firms in making strategic decisions on the development of technology and technological processes that will enable them maintain levels of competitiveness. This study investigated the effect technological capabilities on product innovation in the beverage industry in Nigeria. The study adopted the descriptive research design on a population of 200 staff of Nigeria Breweries Plc. The stratified proportionate and simple random sampling were employed in drawing a sample size of 133. The simple regression analysis was used for data analysis. Result shows that technological skill has a significant positive effect on product innovation. Results also revealed that top management support has a significant positive effect on product innovation. It was recommended among others that the management of Nigeria breweries Plc should not relent in providing the necessary support needed for the firm to lead in the industry as a technology-driven organization. It was concluded that technological competencies have a significant positive effect on product innovation in Nigeria Breweries Plc, Imo State.

Keywords

TechnologicalCapabilitiesProductInnovationstrategicResources

References

Barney. J.B. (2015). Gaining and sustaining competitive advantages (4 th ed.). Upper Saddle. Barney. J.B. (2010). Firm resources and sustained competitive advantage. Journal of Management, 17, 99-120. Bharadwaj. S. (2010) “A resource-based perspective on information technology capability and firm performance, an empirical investigation”. MIS Quarterly. 24(1), 169-196. Dedrick. J. Gurbaxani, V and Kraemer, K L. (2013) “Information technology and economic performance: a critical review of the empirical evidence”, ACM Computing Surveys, 35(1), 1-28. Encarnacion. G. S. 1, Garcia-Morales. V. J, and Rodrigo. M. (2018). Influence of technological Assets on Organizational Performance through Absorptive Capacity, Organizational Innovation and Internal Labour Flexibility. Sustainability. 10(770), 2-25. www.mdpi.com/journal/sustainability.

Technological Capabilities and Product Innovation in the Beverage Industry in Nigeria (A Study of Nigeria Breweries Plc Awo – Omanma, Imo State)

Abstract

Keywords

References

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