Cross Functional Integration and Corporate Sustainability of Hospitality Firms in Rivers State

Abstract

This study investigated the relationship between cross functional integration and corporate sustainability of hospitality firms in Rivers State. The problem of this study was to determine if cross functional integration can predict corporate sustainability of four star hotels in Rivers State Specifically, the objectives of the study were to ascertain the extent to which the un-dimensioned predictor variable cross functional integration relate with corporate sustainability of four star hotels in Rivers State. The population of the study consists of eight four star hotels firms in Rivers State. All the firms were studied and respondents provided primary data that were used to ascertain the relationship between the variables. The primary data were collected through a structured questionnaire that was designed in a five point Likert scale ranging from a very high extent to a very low extent. Two research hypotheses were tested using Pearson Product Moment Correlation with the aid of Statistical Package for Social Sciences to establish the relationships between the variables. Results of the test showed that cross functional integration have significant and positive relationships with collaboration and continuous improvement– the measures of corporate sustainability. Therefore, the study concluded that cross functional integration positively relates with corporate sustainability of hospitality firms in Rivers State Therefore, the study recommended that hospitality firms should engage in cross functional integration to enhance their corporate sustainability.

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