Enhancing Women Entrepreneurs, Entrepreneurial Innovations and Sustainability of Small Enterprises in Kenya

Abstract

Women entrepreneurs are taking centre stage in their quest and resilience to contribute to the welfare of their families as well as the growth of small enterprises. Entrepreneurship accelerates the economic development process and technological advancement of nations and hence this study looked at enhancing women entrepreneurs through entrepreneurial innovations that foster sustainability of Kenya’s small enterprises. This explanatory research design was adopted. The study population was 640 women owners with a sample size of 246 obtained using Yamane 1967 formula. Data was collected using questionnaires and its suitability done using factor analysis. The reliability test was carried out using Cronbach’s Alpha coefficient. Direct effect of women entrepreneurs on sustainability of small enterprises (? =.550) and indirect effect was (?=.297). The study recommended that women entrepreneurs should be enhanced through embracing technological innovations and support from the government and other entrepreneurs to foster growth and development for their well-being the family unit as well as economic growth for the nation.

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