Artificial Intelligence in Marketing: Whither Nigeria!

Abstract

Marketing literature classify artificial intelligence and Internet of Things as disruptive technologies. These technologies considered as providers of digital solutions facilitate the attraction and maintenance of customers. Present day realities indicate that artificial intelligence enabled devises are prevalent in corporations. This paper sought to examine the influence of artificial intelligence on marketing practice in Nigeria. Specifically, objectives of this study is to examine the roles of artificial intelligence in marketing and to ascertain the level of Nigeria’s preparedness for artificial intelligence intervention in marketing practice. The study adopted the desk research method that entail a review of extant literature. The study review extant literature on

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