Moderating Effect of Firm Size on The Relationship Between Supply Chain Collaboration and Firm Competitiveness in Paint Distribution Companies in Rivers State

Abstract

The focus of this study was to investigate the moderating effect of firm size on the relationship between supply chain collaboration and competitiveness of Paint Distribution Companies in Rivers. The study used a descriptive survey approach. A structured questionnaire was administered to 104 respondents 81 were returned useful giving a 78% which is adequate for analysis. The Pearson Moment Correlation Coefficient was used to depict the relationship between supply chain collaboration and firm size. Stepwise regression was used to explain the moderating effect of firm size on the relationship between supply chain collaboration and firm competitiveness. The finding revealed that firm size has a significant and positive moderating effect on the relationship between supply chain collaboration and firm competitiveness. The study therefore recommends that companies be mindful of the firms they seek to collaborate with as firm size is a moderator in such relationship

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