Supply Chain Collaboration Strategies and Sustainable Competitive Advantage of Packaged Water Producing Companies in Rivers State

Abstract

This study focused on supply chain collaboration strategies and sustainable competitive advantage packaged watercompanies in Rivers State. A correlational study was structured to test four (4) hypotheses stated for the study. The survey research method was employed for the study on a population comprised 47 packaged water companies in Rivers State. The simple random technique was used to identify three personnel each from the 47 companies to obtain 141 respondents for the study. A 5-point likert-scale questionnaire was administered to 141 respondents, of which 100 (70%) were returned and used for the analysis. The study adopted descriptive statistics and Pearson’s Product Moment Correlation method for data analysis. The results revealed that supply chain collaboration strategies has a moderate, positive and significant relationship with organizational responsiveness and cost leadership. The study therefore, concludes that, supply chain collaboration strategies significantly relates with sustainable competitive advantage of packaged water companies in Rivers State, and recommends amongst others that, management of packaged water firms should key in effectively to supply chain collaboration strategies programs that do drive their companies towards positive and creative sustainable competitive advantage through organizational responsiveness and cost leadership. Key Word: Packaged water producing companies Supply chain collaboration strategies,

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