Effect of Product Innovation Strategy on Organisational Performance (A Study of Manufacturing Industries Nigeria)

Abstract

This study was designed to examine the effect of product innovation strategy on performance of manufacturing companies in Nigeria. The total population of 43 manufacturing companies was used with a sample size of 40 using content analysis. The data were analysed and interpreted using STATA for the period of ten (10) years. The findings show that the effect of product innovation strategy on performance was higher since all the variables of product innovation strategy are positive and significant in relation to companies’ performance. The result shows that product innovation is stronger, more favorable and more unique. The study has supported previous studies on product innovation strategy and performance especially in developing economies such as Nigeria, Ghana, and among others. Therefore, it was recommended that creative innovations should be maintained continuously to develop appropriate product continually and increase the organisational performance.

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