Light Entrepreneurship and Customer Funded Business
Model

Dr Ovharhe; Orugba Harry (Ph.D); Dr Okolo; Biriyai Samuel (Ph.D); Dr Woko
Emmaunel Boma (Ph.D); Dr Igbokwe Lawrence (Ph.D)

doi:https://doi.org/10.56201/ijssmr.v8.no5.2022.pg87.106

Light Entrepreneurship and Customer Funded Business Model

Dr Ovharhe, Orugba Harry (Ph.D), Dr Okolo, Biriyai Samuel (Ph.D), Dr Woko Emmaunel Boma (Ph.D), Dr Igbokwe Lawrence (Ph.D)

Abstract

This study investigated the light entrepreneurship and customer funded business model among African Nations. The study adopted analytical cross sectional design and correlation design. Randomized quota of entrepreneurs practicing customer funded business with systemization of passion on light entrepreneurship from five were selected Africa Nations on basis of accidental sampling technique and quota sampling method. A total population of 1000 and sample size of 286 was determined using Slovin's Formula at 0.05 level of significance. The 286 copies of questionnaire were administered, only 257 was deem fit after processing, retriever, coding and cleansing. The Parallel reliability was used to determine the consistency of the instrument that results to 96.10 (0.961). Five research questions and five hypotheses were raised which was tested with non-parametric measurement using Kendall's tau_b because of its monotonic function via SPSS 25 version. From the findings, light entrepreneurship strongly correlates with the customer funded business model. Hence, passionate light entrepreneurs significantly facilitate the effectiveness and efficiency of match-maker, pay-in-advance, subscription, scarcity and service-to-product. Hence, it was revealed that the alternate hypotheses were accepted. Based on the findings and conclusion, this study contributes to the knowledge that passion is a vital code to assess the viability of light entrepreneurship in full scale. Light bulb and social entrepreneurs keep the fire of passion burning to avoid entrepreneurial exist. It could be recommended that light entrepreneurs should focus on their passion as drive to achieve their goals. More so, subscription, pay in advance and service to product and match making should be utilized in businesses with complexity in the long-term.

Keywords

Light EntrepreneurshipPassionCustomer Funded BusinessMatch Maker ModelPay-In-Advance ModelSubscription ModelScarcity ModelService-To-Product Model

References

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Light Entrepreneurship and Customer Funded Business Model

Abstract

Keywords

References

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