Supply Chain Management Practices and Marketing Performance of Boutiques in Port Harcourt

Abdelsalam, H. & Siddig, B. I. (2014). Supply chain management practices and supply chain performance effectiveness. International Journal of Science and Research (IJSR) · Agus, A., Makhbul, Z. K. K & Hassan, Z. (2008). The Importance of Strategic Supplier Partnership in Supply Chain Management in enhancing Product Quality Performance and Business Performance. Retrieved from: https://www.researchgate.net/publication/286933921 on 27th May, 2022. Ahmad, N. & Saifudin, A.M. (2014). Supply Chain Management in Telecommunication Industry: The Mediating Role of Logistics Integration. International Conference of Technology and Operations Management (ICTOM), Putera World Trade Centre (PWTC), Kuala Lumpur, Malaysia DOI: 10.13140/2.1.3820.8646. Alahmad, Y. (2021). The relationship between supply chain management practices and supply chain performance in Saudi Arabian firms. American Journal of Industrial and Business Management, 11, 42-59. doi: 10.4236/ajibm.2021.111004. Asil, A. N. O. (2005). Small and Medium Enterprises (SMEs) in Nigeria: Problems and Prospects. Retrieved from: http://stclements.edu/grad/gradonug.pdf on 18th April, 2022. Bagozzi, R. P. (1978). Marketing as exchange: a theory of transactions in the marketplace. American Behavioral Scientist, 21(4), 535-556. Binalla, A.A. (2019). Strategic supplier partnership: A source of competitive advantage. Asia Pacific Journal of Multidisciplinary Research, 7(4), 106-111. Caveney, L. (2021). How To Measure Marketing Performance in 2022. Retrieved from: https://www.ruleranalytics.com/blog/inbound-marketing/measuring-marketing- performance/ on 1st June, 2022. Chikere, P. & Poi, E.L. (2021a). Organizational currency and customer service management pharmaceutical industry in Nigeria. Journal on Economics, Finance and Sustainable Development, 48-60. Chikere, P.C.& Poi, E.L. (2021b). Market orientation and brand performance of deposit money banks (dmbs) in south-south Nigeria. Central Asian Journal of Innovations on Tourism Management and Finance, 02(08),14-28. Chopra, S., & Meindl, P. (2001). Supply chain management: strategy. Planning and Operation, 15, 71-85. Coase, R. H. (1937). The nature of the firm. Economica, 4, 386–405. Decker, A. (2022). The Ultimate Guide to Brand Awareness. Retrieved from: https://blog.hubspot.com/marketing/brand-awareness on 8th June, 2022. Djoko, R. Afghan, P., Ismail, S. M., Haizam, M. & Saudi, O.A. (2019) Determinants of supply chain performance: moderating role of firm size in tourism hotel industry in Indonesia, International Journal of Supply Chain Management, 8(1),219-230. eProject Library, (2022). Pricing Strategy and Customer Patronage of Textile Manufacturing Industries. Retrieved from: https://eprojectlibrary.com/shop/pricing-strategy-and- customer-patronage-of-textile- manufacturing- industries/ on 7th June, 2022. Flynn, B.B. Li, S., Ragu-Nathan, B., Ragu-Nathan, T.S. & Rao, S.S. (2005). Development and validation of a measurement for studying supply chain management practices. Journal of Operations Management, 23, 618-41. Govindan, K., Azevedo, S. G., Carvalho, H., & Cruz-Machado, V. (2014). Impact of supply chain management practices on sustainability. Journal of Cleaner Production, 85, 212- 225. Grønholdt, L. & Martensen, A. (2006). Key marketing performance measures, The Marketing Review, 6, 243-252. Grønholdt, L., & Martensen, A. (2006). Key marketing performance measures. The Marketing Review, 6(3), 243-252. Gutierrez, A., Kothari, A., Mazuera, C. & Schoenherr, T. (2020). Taking Supplier Collaboration To The Next Level. Retrieved from: https://www.mckinsey.com/business- functions/operations/our-insights/taking-supplier-collaboration-to-the-next-level on 27th May, 2022. Ibrahim, S. B. & Hamid, A. A. (2014). Supply chain management practices and supply chain performance effectiveness. International Journal of Science and Research, 3(8),187-195. Ibrahim, S. B., & Hamid, A. A. (2014). Supply chain management practices and supply chain performance effectiveness. International Journal of Science and Research, 3(8), 187-195. John, G. (1984). An empirical investigation of some antecedents of opportunism in a marketing channel. Journal of Marketing Research, 21, 278–289 Ketokivi, M. & Mahoney, J.T. (2020). Transaction Cost Economics as a Theory of Supply Chain Efficiency. Retrieved from: https://onlinelibrary.wiley.com/doi/abs/10.1111/poms.13148 on 19th April, 2022. Khaliunaa, U. & Ramzani, S.R. (2019). Supply Chain Management Practices and Supply Chain Performance of Apparel Industry of China in the Presence of Emerging Technologies. Retrieved from: http://ijciras.com/PublishedPaper/IJCIRAS1467.pdf on 11th June, 2022. Koh, S. L., Demirbag, M., Bayraktar, E., Tatoglu, E., & Zaim, S. (2007). The impact of supply chain management practices on performance of SMEs. Industrial Management & Data Systems. Kotler, P., & Pfertch, W. (2007). B2B Brand Management. In Russion. Sankt Peterburg. Vershina. Lagos Business School Insight (2022). Why Smes Fail and its Impact on National Development. Retrieved from: https://www.lbs.edu.ng/lbsinsight/why-smes-fail-and-its-impact-on- national-development/ on 18th April, 2022. Lee, K. (2022). Information Sharing: What Is It? How to Do It? Why Does It Matter? Retrieved from:https://www.himss.org/resources/information-sharing-what-it-how-do-it-why-does- it-matter on 29th May, 2022. Li, S., Ragu-Nathan, B., Ragu-Nathan, T. S., & Rao, S. S. (2006). The impact of supply chain management practices on competitive advantage and organizational performance. Omega, 34(2), 107-124. Li, S., Ragu-Nathan, B., Ragu-Nathan, T.S. & Rao, S.S. (2005). Development and validation of a measurement for studying supply chain management practices. Journal of Operations Management, 23, 618-41. Nimeh, H. A., Abdallah, A. B., & Sweis, R. (2018). Lean supply chain management practices and performance: empirical evidence from manufacturing companies. International Journal of Supply Chain Management, 7(1), 1-15. Nsikan, J., Okon, S., Sylvester, S. & Uduak, A. E. (2019). Supply chain management practices and hospital operational efficiency: The Nigerian example. International Journal of Scientific and Research Publications (IJSRP), 9(7),651-657. Nyakweba, N., Wesonga, J. N., & Bosire, B. E. (2015). An analysis of factors influencing consumer patronage of bars: A survey of bars in Kisii Town’s central business district, Kenya. Journal of Marketing and Consumer Research, 11, 190-202. Office for Victims of Crime, (n.d). Information Sharing. Retrieved from: https://www.ovcttac.gov/taskforceguide/eguide/3-operating-a-task-force/32-information- sharing/ on 6th June, 2022. Okeke, L. N. (2020). Determinants of customer patronage for local food restaurant in Awka metropolis. International Journal of Innovative Social Sciences & Humanities Research 8(3),22-32. Olapoju, P. O. (2019). Supply Chain Management Practices in Nigeria: Developing a framework for Enhancement of SCM for Organizational Performance? Retrieved from: https://www.semanticscholar.org/paper/Supply-Chain-Management-Practices-in- Nigeria%3A-a-for-Olapoju/ on 21th June, 2022. Omar, R., Ramayah T., May-Chuin, L., Sang, T. Y., & Siron, R. (2010). Information sharing, information quality and usage of information technology (IT) tools in Malaysian organizations. African Journal of Business Management, 4(12), 2486-2499. Poi, E. L. & Ihunwo, E. (2021) Maritime transportation and seaport performance in Nigeria. International Journal of Innovations in Marketing and Accounting Research, 9(1),29-42 Poi, E.L. & Nwokah, N.G. (2022). Inventory management and customer satisfaction of petroleum marketing firms in Rivers State: The moderating role of market orientation. Advanced Journal of Accounting, Marketing and Management, 8(2), 1-16. Poi, E.L. & Okwa