Customer Integration and Organizational Success of Multinational Firms in Rivers State

Auh, S., Bell, S. J., McLeod, C. S., Shih, E. (2007). Co-production and customer loyalty in financial services. Journal of Retailing, 83(3), 359-370 Brooksbank, R., Kirby, D., Tompson, G. & Taylor, D. (2003). Marketing as a determinant of longrun competitive success in medium-sized UK manufacturing firms. Small Business Economics, 20(3), 259-272. Ataseven C, Nair A (2017) Assessment of supply chain integration and performance relationships: a meta-analytic investigation of the literature. Int J Prod Econ 185:252–265 Brush, C.G. & Vanderwerf, P.A. (1992). A comparison of methods and sources for obtaining estimates of new venture performance. Journal of Business Venturing, 7(2), 157-170. Büttgen, M. (2009). Erscheinungsformen der Kundenintegration und Ansatze eines Integrationsmanagements. In: Stauss, B. (Ed.), Aktuelle Forschungsfragen im Dienstleis- tungsmarketing. Gabler, Wiesbaden. pp. 105-132. Chervonnaya, O. (2003)“ Customer Role and Skill Trajectories in Services,” International Journal of Service Industry Management, ( 14:3), pp. 347- 363. Dohmen, P., Kryvinska, N. & Strauss, C. (2012). "S-D Logic" Business model - Backward and contemporary. In: Snene, M. (Ed.), Exploring services science. Springer, Berlin. pp. 140- 154. Enkel, E., Kausch, C. & Gassmann, O. (2005). Managing the risk of customer integration. European Management Journal, 23(2), 203-213. Flamholtz, E.G. & Aksehirli, Z. (2000). Organizational success and failure: An empirical test of a holistic model. European Management Journal, 18(5), 488-498. Fung, RYK. , Chong, SPY. And Wang, Y. (2004), A Framework of Product Styling Platform Approach: styling as intangible modules. Concurr. Eng., 12 (2) Herstatt, C. & von Hippel, E. (1992). From experience: Developing new product concepts via the lead user method: A case study in a "low-tech" field. Journal of Product Innovation Management, 9(3), 213-221. Jennings, P.L. & Beaver, G. (1997). The performance and competitive advantage of small firms: A management perspective. International Small Business Journal, 15(2), 63-75. Kim, S.W. (2009). An investigation on the direct and indirect effect of supply chain integration on firm performance. Int. J. Production Economic, 119, 328-346. Kurzmann, H. & Reinecke, S. (2009). Kundenintegration zwischen Kooperation und Delegation - Konzepte und Rel-evanz aus Managementsicht. In: Bruhn, M., Stauss, B. (Eds.). Likierman, A. (2006), Prove your worth, AccountancyAge, 19 January 2006, p13. www.accountancyage.com. Lotfi, Z.; Mukhtar, M.; Sahran, S.; Zadeh, A.T. (2013) Information sharing in supply chain management. Procedia Technol, 11, 298–304. Maltz, A.C., Shenhar, A.J. & Reilly, R.R. (2003). Beyond the balanced scorecard: Refining the search for organizational success measures. Long Range Planning, 36, 187-204. Srivastava, R.K., Tasadduq, A.S. & Fahey, L. (1999). Marketing, business processes, and shareholder value: An organizationally embedded view of marketing activities and the discipline of marketing. Journal of Marketing, 63, 168-179.