An Exploration of the Contextual and Individual Factors in Ethical Decision Making of Salesmen in Nigerian Beverage Industries

Sylvester Amaechi Egwuenu (P.hD); Nduka Omede (MBA; M.Sc)

An Exploration of the Contextual and Individual Factors in Ethical Decision Making of Salesmen in Nigerian Beverage Industries

Sylvester Amaechi Egwuenu (P.hD) & Nduka Omede (MBA, M.Sc)

Abstract

The work explored the contextual and individual factors in ethical decision-making of salesmen in Nigerian beverage industries. The various ideas of the experts on the subject were explained. The consultations of the individual factors are discussed with particular reference to their influences on ethical decision-making. The desk and the field research methods; were adopted in this study. Selected salesmen and companies in the beverage industries were interviewed to elicit their opinions on the topic. Their responses were analyzed. The study revealed that there is need to reconcile a salesman’s individual ethical standard with corporate/contextual expectations while making any responsible decision.

Keywords

Golden ruleEthical factorsOn- the-job trainingEgo driveCode of conductSocial connections.

References

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An Exploration of the Contextual and Individual Factors in Ethical Decision Making of Salesmen in Nigerian Beverage Industries

Abstract

Keywords

References

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