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Emotive Effort and Corporate Reputation in Hospitality Sector in Port Harcourt, Nigeria

Chinda, C. N, Akintokunbo, Y. Oluwatosin, & Akintokunbo, O. Odunayo

Abstract

The study investigated the association between emotive effort, and corporate reputation in hospitality sector in Port Harcourt. It adopted a cross sectional survey design. The population consists of three hundred and eighty (380) staff of hospitality firms. The sample size of the study was one hundred and ninety one (191) determined using the Krejcie and Morgan table which was subjected to a face and content validity test by the researchers and experts from the academia. While the reliability test, was established using Cronbach alpha model score of 0.858, indicating the authenticity of the instrument used. Two hypothetical questions were developed for this study. Hence, the method of analysis was Pearson moment Correlation Coefficient. The study concludes that there is a weak and positive relationship, between emotive effort and corporate reputation in hospitality sector. Therefore, it was recommended that hospitality sector should consider educating workers on the benefits of demonstrating the required emotion during inter personal transactions, as this would foster wealth, add more attribute to the company’s brand and service, but as well retain potential customers who might be exposed to aggressive competitors.

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