Corporate Social Responsibility and Corporate Reputation: A Study of Dufil Prima Foods Ltd Port Harcourt, Nigeria

Abstract

This study focused on corporate social responsibility and corporate reputation of Dufil Prima Foods Ltd Port Harcourt, Nigeria. The specific objectives were to; ascertain the effect of corporate social responsibility on corporate reputation and find out the relationship between corporate social responsibility of Dufil Prima Foods Ltd and their financial performance. The researcher adopted survey research design; primary and secondary data were used. The study population consisted of all the employees of Dufil Prima Foods Ltd in Port Harcourt. Pearson Product Moment Correlation and Multiple Regression were used to analyse the objectives of the study with the aid of SPSS Version 20. The major findings revealed that; corporate social responsibility has a strong positive effect on corporate reputation, and corporate social responsibility executed by Dufil Prima Foods Ltd to their major stakeholders was significant and positively related to the financial performance of the organisation. Corporate social responsibility positively impacts on corporate reputation and recommends that organisations should not relegate their corporate social responsibilities because the accrued benefits are greater than the financial involvement.