Nollywood, Cultural Preservation and Social Influence in Contemporary Nigerian Films: A Qualitative Study of a Tribe Called Judah
Abstract
Nigerian films have become an integral component of the country’s cultural scene, serving as influential platform for the transmission of social values, cultural norms, and behavioural expectations. Beyond entertainment, Nollywood through films incorporates moral lessons intended to educate audiences, promote social awareness, and stimulate public discourse on issues affecting Nigerian society. Contrarily, many films depict themes of witchcraft, ritual practices, violent crime, kidnapping, corruption, and illegal pursuit of wealth, reflecting both contemporary social realities and prevailing cultural beliefs. There is a gap in literature on whether these themes portrayed in films constitute an accurate representation of contemporary Nigerian society and the extent to which these portrayals shape audience behaviour and perceptions of cultural identity and social realities. This study examined the influence of Nigerian films on society, using A Tribe Called Judah. Anchored on Social Learning and Cultivation Theories, the study adopted a qualitative research design, employing content analysis and focus group discussions . Data were collected using a coding sheet for the content analysis and a structured discussion guide for the FGDs. A Tribe Called Judah was purposively selected from films released in 2023 based on its cultural relevance and widespread public reception. Seven participants were purposively selected to participate in the focus group discussion. Findings showed that the film positively influenced viewers’ understanding of cultural identity, social behaviour, and attitudes toward societal norms by portraying themes that promote family cohesion, resilience, and cultural values. The study concluded that Nigerian films serve as important agents of socialisation and cultural preservation, with the capacity to shape public attitudes and reinforce societal values. The researchers, therefore recommended that filmmakers continue to produce culturally relevant and morally grounded films that promote positive social values while preserving Nigeria’s rich cultural heritage.
Keywords
References
More Articles from RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY
Author: Dennis Ugo Omeonu PhD, John Okey Onoh PhD
Author: Odok, John Out Ilok, Rachel Ekpei Omini Victoria Prof, Bassey E. Bassey
Author: Nimaa, Tornebari Justice
Author: Ife Ajepe
Author: Owen, Eric Chukwuemeka, Prof. G. B. Nsereka, Preye Brisibe PhD
