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Evaluation of Effectiveness Policy Formulation and Implementation in Media Management

Olakanmi Taiwo

Abstract

This study examines evaluation of effectiveness ` in media management in the media organisation. It is discovered that making use of wrong data in policy formation cannot bring or resulting into good consequences due to the fact that such data could be misleading and cause another problem. Making use of adequate data in formulating policy in the media establishment is proper all ramifications because it will help in getting outcome. It is also observed that lack of meaningful goals and objectives could be greatly harmful to policy’s success. To this end, survey method is used for this research work. 30 questionnaires are sent to the respondents; all of them are returned and appropriately filled. It is concluded that policy should be formulated accurately goodly and meaningfully in the manners that will be of immense help in enabling media firm materialise their objectives and problem that may hinder formulating policy excellently and implement it accordingly should be tacked timely and severely.

Keywords

PolicyMedia OrganisationPolicy formulationEffectivenessPolicy Implementation.

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