References
Bernstein, A. (2005) Ten technologies that are changing the way people consume sports, Sports Business Journal, 8 August, 15. Boston, USA: Jones and Bartlett. Paul, A. (2007) Sponsorships: amplified with an interactive boost, Marketing Daily, 17 October. Retrieved 1 February 2008from: http://publications.mediapost.com Cornwell, T. B., Humphreys, M. S., Maguire, A. M., Weeks, C. S., & Tellegen, C. L. (2006). Sponsorship-linked marketing: The role of articulation in memory. Journal of Consumer Research, 33, 312–321' . qut.edu.au. Archived from the original on 4 March 2016. Retrieved 28 April 2018. Cornwell, T. Bettina; Weeks, Clinton S.; Roy, Donald P. ( 2018). Sponsorship-Linked Marketing: Opening the Black Box'. Journal of Advertising. 34(2): 21–42. JSTOR 4189295. Donohue, A. (2007) Report values European sports sponsorship at €6.7bn, Brand Republic, 18 October. Retrieved 18 October 2007 from: http://www.brandrepublic.com Kahle, L. (2007) Trends and perspectives in the international sports industry: The dance between the individual and the group, American Marketing Association, 7 October. Retrieved 1 February 2008 from: http://www.marketingpower.com Kolah, A. (2006a) Marketing: Prospects bright for sponsorship, SportBusiness International, February. Retrieved 8 October 2007 from: http://www.sbrnet.com Kolah, A. (2006b) The future of sport sponsorship, Super Brands, 14 February. Retrieved on 1 February 2008 from: http://www.superbrands.com/newsletters/pdfs/65.pdf McDonald, M., Mihara, T. & Hong, J. (2004) Japanese spectator sport industry: Cultural changes creating new opportunities. In Rosner, S.R. & Shropshire, K.L. The Business of Sports, 173-177. Megalli, M. (2008) Brand 2.0: Every brand is a beta, Marketing Daily, 3 March. Retrieved 3 March 2008 from: http://publications.mediapost.com Ojeme, E.O. (2010). Shouldering the burden of sports development in Nigeria: Is the School Physical Education Curriculum living up to expectation. Inaugural lecture series 110, University of Benin, August 19th, 2010. Petersen, L. (2007) Internet ad spending set to overtake all other media by 2011, VSS, Online Media Daily, 7 August. Retrieved 7August 2007 from: http://publications.mediapost.com Phelops, W. & Otterwell, L. (2007) Technology and a new era for sports sponsorship, Sport and Technology, July. Retrieved 13 January 2008 from: http://www.sportandtechnology.com Rines, S. (2000) Sponsorship and the killer content. In Gellatly A. (ed.) Sport and New Media, 27- 34. London, UK: SportBusiness Limited. Roberts, K. (2006) Sport has key role in mobile ad boom, SportBusiness International, October. Retrieved 11 October2007 from: http://www.sbrnet.com Roberts, K. (2007) Sponsorship strengthens its place in the mix, SportsBusiness International, December/January. Retrieved 1 February 2008 from: http://www.sbrnet.com Santomier, J.P. & Costabei, A. (2007) New media dynamics: World Cup 2006, First Annual SportBusiness Conference, Birkbeck College, April 17, London. Santomier, J.P. & Shuart, J.A. (2008) Sport new media, International Journal of Sport Management and Marketing4(1/2), 85-101. Seguin, B. & O’Reilly, N. (2007) Sponsorship in the trenches: Case study evidence of its legitimate place in the promotional mix, The Sport Journal, 1 October. Retrieved 24 January 2008from: http://www.thesportjournal.org
